This has come from agents, managers, CEOs of major media businesses, YouTube “experts,” internet marketing gurus, and other industry hangers-on.
I get hit with this advice at parties, meetings, run-ins with my neighbors and the inescapable pick-your-brain coffee meetings. It is inescapable.
The problem is that almost all of it is terrible.
It just took me too long to realize it.
In the early days, I listened and I even implemented some of it. This has cost me hundreds of thousands of dollars and at least a year of my life. No exaggeration.
For the most part, these people all have good intentions. They’re just operating on an outdated paradigm of how things work. They also have a desperate desire to be successful in the “industry.” They aren’t interested in a 7-figure lifestyle, but a 9-figure lifestyle.
I don’t care about any of these things.
My goal is to run a profitable, growing business, that is making a positive impact on the world. I want our team to be happy, engaged and rewarded. I also want to have a high quality of life which means keeping things as simple and efficient as possible.
I talked a little bit about this the SXSW talk that Adriene and I gave. We also talked about:
- Making horror movies together
- The history of Yoga With Adriene
- how our business model has evolved
- Our “funnel” that’s not a “funnel”
- How the MISSION overtook our personal agenda
You can listen to an audio recording at Soundcloud:
For visual reference here’s one of the slides that is particularly relevant. This might help you get a visual idea of what we’re talking about when we discuss our “marketing funnel.”