Breaking Up With Wordpress?

I’ve been using Wordpress on-and-off for almost 10 years now. Unfortunately, most of this hasn’t been on my own website but for business-related projects.

Wordpress was the tool that I used to dig myself out of the hole I was in after The Spider Babies project collapsed. I had no job and my bank account was down to zero. The economy was tanking and jobs were scarce. This environment coupled with my unconventional job history wasn’t landing me any interviews.

I couldn’t even get Starbucks to return my calls.

With an empty bank account and zero job prospects, I ended up leaving Austin and moving in with my mom while I sorted things out. I decided that learning “internet stuff” was my best shot at getting a job. So I signed up for a free trial of a membership site called The Keyword Academy (which is no longer around) and learned everything I could about making money online - primarily through SEO optimized niche sites that were monetized through Adsense and affiliate programs.

I had zero interest in the subjects I was creating blogs about - they were only chosen because my keyword research indicated that I could rank for them and that there was the potential for profit. I created sites on everything from weight loss to high thread count sheets. I cranked out tons of articles and then spun those articles into unique variations I could then submit to article directories for backlinks.

During this process, I became very good at building sites using WordPress. It was really my only option at the time because it was free and I could run multiple sites on my cheapo Hostgator web hosting plan. My total expenses were around $10 a month, which at the time felt like I was taking a really big gamble.

The gamble paid off because a few months later the sites were actually making consistent money. Nothing huge, but I could see the income streams and even though they were tiny they were slowly increasing month over month.

Even better, thanks to the Keyword Academy, I had really learned a lot about building Wordpress sites and SEO. I’d learned enough, in fact, that I was now employable. I moved back to Austin and got a “real” job.

I’ve been building WordPress sites ever since - both for day jobs and in my spare time for experimental projects.

But recently I’ve kind of fallen out of love with it. Or more accurately, I think I’ve fallen out of love with tinkering with it: researching plugins, customizing new themes, making sure the pages are loading fast, optimizing the pages like crazy so they rank in search engines, etc.

As my businesses have taken off and my responsibilities have expanded, I’ve had less time to play around under-the-hood. I want to keep things simple and focus on creating content, rather than building websites.

All of this is just to explain why I’m not using WordPress for this latest version of my website. (Because I do feel like I owe WordPress an explanation. It’s not you, WordPress... it’s me.)

For me, 2019 is all about simplifying, reducing distractions and regaining clarity of focus. I am doing more and more projects in Kajabi and my account allows me to create multiple sites. So, I decided I would use it for this blog as well. We run the entire Commune business on Kajabi, so I’ve spent a lot of time working in it over the last year and have really come to love it.

Using Kajabi for this site is probably not the wisest decision. Kajabi does a lot but is pretty limited when it comes to blogging. I can write text, add images and videos. I also can mess around with how it looks using a drag-and-drop editor. But that’s about it. And that’s all I want.

I also don't think it is a great choice for SEO. But I’m not too worried about it, because I don’t care if a lot many people read these posts. I’m more interested in the right people reading them.

So in keeping with my 2019 simplification goal, I’ve already dramatically reduced the number of things I have to log-in to and the number of things I have to think about and keep up-to-date.

I’ve always found my most creative solutions when working within limitations and that’s what I’m going to do here as well.

I’ll let you know how it goes.

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